Choosy slide11/4/2022 Unlike China's older generation who often touch a product to test its freshness, younger online shoppers will select meat based on its origin. Sales of fresh food online were estimated at 100 billion yuan ($14.55 billion) in 2016, or about 7 percent of China's total fresh food sales, and are set to top 200 billion yuan in 2018, according to local research firm iResearch.Ĭhina's e-commerce specialists, creating a "disruption" in retailing, have a sophisticated cold-chain, or a refrigerated supply chain to keep products fresh, in place, said Valeur, who met with online retailers last week. Valeur expects China's booming e-commerce platforms to be more important for the firm's sales than traditional retailers, where the competition for shelf space is fierce. The company is still seeking a suitable location for the plant that is expected to process about 10,000 tonnes a year of meat when completed in 2019. Growing demand for imported pork comes even as overall growth in pork consumption in China is expected to slow to less than 1 percent annually through 2020, according to Rabobank, with growth saturated in middle to high-income groups.Ī local factory will allow Danish Crown to defrost imported pork and sell fresh, packaged meat and sausages to a niche market willing to pay more for high quality, convenient food. One of the world's top exporters of pork, Danish Crown ships huge volumes of pig parts typically not eaten in Europe to China, including 75 million pig's feet through last year, as well as more expensive cuts like hams and shoulders.Ĭustomers including big hotpot chains and catering firms like the lean meat, colour and marbling and flavour of Danish pigs, said Valeur. Then replace the bricks in the affected area of the patio."We see Chinese consumers demanding more quality, more insight into where the pig came from, what happened when it grew up in terms of animal welfare, the way it was raised, the way it was handled," he told Reuters, citing feedback from supermarkets and foodservice chains already buying the company's frozen product.
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